JBCN INTERNATIONAL SCHOOL
We always look for opportunities to push the envelope and think differently. JBCN Education has provided us with complete freedom to do so and it has been a fun journey with tremendous ROI.
We devised a complete search optimisation and social media strategy that included informative blog writing, campaigns, keyword research and loads of engagement.
SEO – A comprehensive search strategy to maintain the brand’s presence on the top of most SERPs for relevant keywords.
Social Media- Creating a community of teachers, parents, students and alumni on social platforms to communicate the school’s mission, activities, beliefs and plans. Our “JBCN Tales” and “Aim for the Stars” campaigns were the most successful in resonating the institutes creativity online.
Media Planning: What use is a good strategy or a great video if it doesn’t reach the right audience? Our media planning team devised the right plan to make sure on-campus videos, and static content were pushed out to relevant audiences through Google, Facebook, Instagram and other mediums.
“Paris is always a good idea” – Audrey Hepburn
But bringing one of the most prominent Salons from Paris to the bustle of Mumbai needs a lot of “Good Ideas”.
Our social media strategy included a great deal of live coverage of events, Twitter conversations and Facebook campaigns.
We launched the Biguine Bio product across all social media channels in sync with their offline campaigns.
COLUMBIA BUSINESS SCHOOL
When an Ivy League business school decides to host a summer programme in India, the digital presence has to be nothing but larger than life.
We encompassed all aspects of Search, Social and Display marketing to generate leads, awareness and maintain online reputation.
Website Content & Blogs – A big part of an SEO strategy is content and that’s right up our alley. We created articles on various topics such as Entrepreneurship, Guides for young entrepreneurs, Leadership stories and other trending subjects.
Social Media – The best part of social media is you get to listen to your customers in real-time. We created various campaigns that were delivered to the right audience and struck gold in terms of engagement.
Influencer Marketing – We connected the product to the exact target audience through an effective influencer programme by using creative posts, stories and videos. Our media team analyses and selects the best influencers for your product and it results in all the buzz you’d want to create for your brand.
India’s favourite ice-cream shop chain! We were responsible for a campaign strategy for their season’s offerings and created engagement through contests that went off the charts!
Our social media campaign and contests were intended to create engagement and drive traffic to their famous “1st of Every Month” offer.
We curated multiple contests that included tremendous user-generated content as well as conversations.
And the results?
… As sweet as a serving of the Madagascar Chocolate Gelato.
INDIAN INSTITUTE OF DIGITAL EDUCATION
One of the top offline Digital Institutes of India, IIDE, handed over the entire social media mandate to us and it’s been 2 years since they have a BIG smile on their faces.
We hosted a first time ever viva for students on Twitter …Whaaaat?
You heard that right.
Apart from that, campaigns such as #OutOfSyllabus, #WhatIBringToClass and #SoboGoesDigital created a havoc online.
The last campaign generated over 400 organic participants!
Yes, you heard that right too.
A clear example of what creative freedom and progressive strategising can do for a brand.
For one of Mumbai’s most popular QSRs, we created everything: from the packaging design, website interface, marketing collaterals, social media strategy, media buying, ORM and chat interface powered by Artificial Intelligence.
Highlights: India’s first chatbot for restaurants; most innovative Instagram campaigns along with influencers such as Mumbai Foodie; innovative Snapchat campaigns.
India’s first and only Sonic Branding Agency founded by the Advertising honcho – Rajeev Raja.
We created an innovative B2B campaign that reached out to the C-suites of big brands and resonated the importance of Sonic Branding through relevant case studies, blogs and social media.
Blog Writing: Our content team has never enjoyed writing articles any more than this. We created interesting blogs on music, sonic therapy, science and evolution of music, and of course, some really fun ones too. Read Why George Harrison was so mad at me in 1976 to understand what we mean by Fun Content.
Social Media Strategy: Our unique strategy to make the most of Facebook’s algorithm was definitely a winner. We used videos, gifs and carousels to reach out to potential customers and existing clients.
SOHO TAPAS BAR
For a regular nightspot frequented by the youngsters, we knew the social media had to be outstanding and wachky. So we came up with a unique campaign that speaks and engages directly with the target audience :
What if your alcohol could talk?
Needless to say, people drink up the messages like they drink beer every Saturday!
Fine Dine. Asian. Celebrity Chef.
We had all the right ingredients to cook up the best digital strategy for Navi Mumbai’s Largest Asian diner.
With our unique in-store engagement activities, local SEO management and campaigns such as #OnlyInAsianRestaurants, we managed to win hearts and fill tummys too!