- SEO: being found and ranked well on traditional search engines like Google, through content, technical structure, and authority
- AEO: being the answer that gets surfaced when someone asks a voice assistant or an answer engine a direct question
- GEO: being cited or referenced by generative AI tools like ChatGPT, Perplexity, or Google's AI Overviews when they generate an answer instead of a list of links
SEO / AEO / GEO
Being found used to mean one thing: ranking on Google. Now it means showing up in a Google result, being cited in an AI answer, and being the source a generative engine pulls from when someone doesn't even click through to a website.At Admatazz, SEO, AEO, and GEO are planned together, not as three separate line items, because increasingly they're answering the same underlying question: does this brand exist where people are actually looking.
01
What each one means
02
Why we plan these together
A page built only for classic SEO doesn't automatically get picked up by an AI answer engine, and content built for AI extraction without technical SEO foundations won't rank in the first place.
The three overlap more than they conflict: structured, well-authored, genuinely useful content tends to perform across all three, but each has specific technical and structural requirements that get missed if it's treated as an afterthought bolted onto the others.
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Our approach
Audit
How the brand currently shows up across search results, answer boxes, and AI-generated responses
Structure
Technical SEO foundations, site architecture, and content formatting that both search engines and AI models can parse cleanly
Author
Content built to actually answer the questions people are asking, not just contain the keywords they're searching
Track
Visibility measured across all three, not just classic search rankings.
04
Who this is for
Brands relying entirely on paid search and watching organic visibility quietly erode. Brands who've never been optimised for AI answer engines and don't know where they currently stand. Brands about to redo a website who want it built right for search and AI from the start, instead of retrofitting it later.
05
F.A.Qs
SEO is about ranking in a list of search results. AEO is about being the single answer an assistant or answer engine gives, often with no list and no click involved.
They're related but not identical. AEO usually refers to voice assistants and answer boxes, GEO refers specifically to generative AI tools that synthesise an answer from multiple sources and may or may not cite where it came from.
Yes, and this is increasingly common. Traditional SEO rankings don't guarantee a brand gets cited or recommended when someone asks an AI tool the same question directly.
Not entirely separate, but not identical either. The foundation of genuinely useful, well-structured content serves all three, though each has specific technical requirements worth planning for individually.