BGauss C12i Integrated Launch
This digital marketing case study for the automobile industry showcases how BGauss Electric used a creative strategy for scooter branding to launch the BG C12i e-scooter. By emphasizing its extra features, the campaign successfully made the scooter stand out in a competitive market, proving the power of a strong case study for electric scooter branding.
The Challenge
BGauss Electric wanted to launch the BG C12i e-scooter in a way that truly stood out. The goal? To show Indian families that this scooter isn’t just electric—it gives them something extra: extra range, extra space, extra safety, and extra comfort.
The Approach
We built the campaign around “Sab Ke Liye Kuch Extra”, making sure every element delivered more than expected.
- Took over India’s top bike portals for a week to grab attention.
- Matched the website interface to the scooter’s colours with informative and fun content.
- Created engaging content, including:
- Relatable social media posts
- Bite-sized feature videos
- A fun feature film showcasing what makes the BG C12i special.
- Amplified the buzz on YouTube and social media to reach the right audience.
The Results
72.5k+
Accounts reached
148M+
Total impressions
14,000+
Total leads
1,758+
Test rides booked
985+
Bookings done
