BGauss – D15 Integrated Launch
This is a digital marketing case study for automobile industry on how BGauss made the D15 launch a big success.
The Challenge
BGauss wanted to introduce the D15, an electric scooter designed to be larger, more powerful, and smarter than its competitors. The aim was to make a strong statement in the EV space and position the D15 as the next big thing in two-wheelers. The challenge was to create a high-impact launch that would grab attention and drive interest among Indian consumers.
The Approach
To grab attention, BGauss levelled up its brand look! A bold new identity to appeal to a wider audience. Along with it came a fresh tagline, “Your Big Upgrade”, making it clear that the D15 wasn’t just another scooter, it was a next-level experience.
The campaign made sure the D15 was everywhere, from showrooms and billboards to print and digital platforms.
The Results
The campaign generated incredible traction, achieving:
5,500+
customer inquiries within two weeks
Over 58 million
views across platforms
More than 320,000
clicks on ads
The launch also gained widespread media attention from platforms like The Times of India, AutoCar, and DriveSpark, directing massive traffic to the newly revamped website.
