BGauss – Fathers Day, Featuring Atul Khatri
This influencer marketing case study shows how BGauss made the most of Instagram influencer marketing and moment marketing to celebrate Father’s Day in a fun and memorable way. Teaming up with comedian Atul Khatri, they created a campaign that was both entertaining and smartly tied back to their brand.
The Challenge
Father’s Day was the perfect opportunity to create engaging, relatable content while raising awareness about the BGauss B8 e-scooter. The challenge was to seamlessly integrate the product into a fun, shareable story that resonated with Indian audiences.
The Approach
Indian dads are all about saving money and making smart choices, just like the BGauss B8 e-scooter! So, we decided to bring this idea to life in a fun way.
Who better to represent the classic Indian dad than comedian Atul Khatri? We teamed him up with his daughter Mishti Khatri to create a lighthearted, relatable video about their father-daughter bond.
The video felt like a fun, everyday conversation rather than an ad. And just when viewers were enjoying the humour, we smoothly plugged in the BGauss B8 at the end, making it the perfect mix of entertainment and brand messaging!
The Results
The video generated incredible traction
87,800+
reach on Facebook
310 saves & 501
shares on Instagram
101,162
impressions across platforms
