Embry Riddle – Targeted Lead Generation

Case Study | SEO

This data analytics in marketing case study shows how Embry-Riddle used data to reach the right audience and boost lead generation. By applying data analytics in marketing, the team improved their messaging and saw better results. It’s a strong example of the use of data analytics in marketing, perfect for anyone exploring marketing analytics or looking for a practical digital marketing analytics case study.

The Challenge

Emry-Riddle Aeronautical University, with campuses in Singapore and Florida, wanted to attract Indian parents to consider their Bachelor of Science and Bachelor of Science in Aviation programs for their children. The challenge was to reach the right audience, generate quality admission leads, and ensure that marketing efforts resonated with parents’ decision-making mindset.

The Approach

To make our campaign more effective, we used feature engineering and exploratory data analysis (EDA) to gain better audience insights. Since we couldn’t directly edit Facebook Ads data, we converted key metrics and analyzed different ad formats to improve results.

The Results

What we found:

Multivariate Data Analytics helped track patterns in lead generation ads.

Audience response analysis guided us in refining messaging.

We had set a target of 1,000 inquiries per month, but exceeded expectations by generating 1,150 inquiries per month.