Hyatt Centric Chandigarh – Speakeasy Branding
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This branding case study shows how we built a unique and secretive identity for PVT LTD, a speakeasy inside Hyatt Centric Chandigarh. It’s a great hotel branding case study that highlights how the right mix of design, storytelling, and small details can bring a brand to life. If you’re looking for a case study for branding that’s creative and out of the box, this one’s a great example.
The Challenge
Hyatt Centric Chandigarh wanted to create a speakeasy that felt exclusive, mysterious, and timeless, while still reflecting the modern elegance of the Hyatt brand. Since the space was designed to be private and hidden, the branding needed to emphasize its secrecy and exclusivity, making it feel like a well-kept secret only for limited people.
The Approach
We built the brand around privacy and exclusivity, starting with the name “PVT LTD” (Pee-vee-tee | El-Tee-Dee).
From the visual identity to the customer experience, every detail reinforced the secretive, high-end feel of a classic speakeasy. The ‘S-17’ stamp subtly hinted at its hidden location in Sector 17, Chandigarh, while grand opening ads styled like Prohibition-era newspapers set the perfect tone.
Beyond that, menus, a signature cocktail menu, a secret tasting menu revealed only upon request, coasters, takeaway bags, and a website were all thoughtfully designed to create a truly exclusive experience at PVT LTD.
The Results
A strong brand identity that made the speakeasy feel exclusive and mysterious.
Every detail, from menus to coasters, was designed to enhance the premium, secretive experience.
A cohesive brand story that positioned PVT LTD as Chandigarh’s hidden gem.
