JBCN – Admission Kit Packaging
This is a case study for education. Through this, we explore how JBCN Chembur International School reimagined the traditional admissions kit to create a lasting impression.
The Challenge
Parents from top income brackets collect multiple admissions kits from different schools, most of which look the same. These kits often sit untouched at home until a decision is made. The challenge was to stand out and make JBCN’s admissions kit memorable and impactful.
The Approach
JBCN focuses on shaping bright young minds who will become future problem-solvers. We needed a creative way to show this.
The Big Idea? A Matchbox! Just like a matchstick sparks a flame, JBCN ignites curiosity and learning in students. We turned the admissions kit into a colorful matchbox, bringing JBCN’s message – “EduCreation” to life. The kit also highlighted the school’s legacy and key strengths in a way that was unique, engaging, and unforgettable.
The Big Idea? A Matchbox! Just like a matchstick sparks a flame, JBCN ignites curiosity and learning in students. We turned the admissions kit into a colorful matchbox, bringing JBCN’s message – “EduCreation” to life. The kit also highlighted the school’s legacy and key strengths in a way that was unique, engaging, and unforgettable.
The Results
Increase in admissions kit sales
Organic shares on WhatsApp & social media
Significant boost in admissions for the new school branch
