JBCN – Chembur Launch Outdoor Campaign
This case study is a great example of OOH campaigns, showcasing how a deep understanding of the school’s holistic learning approach led to a fresh and engaging communication strategy. It stands out among the best outdoor campaigns and highlights how out of home advertising can be effectively used in marketing for schools.
The Challenge
Outdoor advertising for schools is often crowded with similar messaging. Functional, informative, but lacking the premium appeal that international schools should project. The challenge was to break through this clutter and position JBCN Chembur International School as a leader in holistic learning, while ensuring the communication felt fresh, premium, and engaging
The Approach
To truly understand what makes JBCN different, our team spent hours on campus, interacting with students and faculty to experience their holistic learning model firsthand.
We then took all that insight and created a bold, conversational, and premium communication approach.
The Results
Increased awareness and curiosity about JBCN among the right audience.
A standout campaign in a cluttered education advertising space.
Higher engagement and interest in admissions from premium segments.
