m.Stock – Modaks and Markets
This social media marketing campaign turned investment insights into a fun and festive experience, making it one of the best social media campaigns by blending finance with cultural celebrations. It’s a great social media case study that shows how creativity can engage audiences and make complex topics like finance both enjoyable and relatable.
The Challenge
Ganesh Chaturthi is all about joy, devotion, and of course modaks! But how do you make finance a part of the celebration in a way that’s fun, engaging, and easy to understand? The goal was to blend festive cheer with smart investment insights while keeping it entertaining for everyone.
The Approach
- We cooked up a flavorful 10-day campaign—#ModaksAndMarkets
- Delightful comic strips that mixed investment insights with festive fun.
- Engaging storytelling to make finance approachable and entertaining.
- A playful yet informative tone to captivate investors and casual readers alike.
The Results
17.6L+
impressions
60,000+
engagements
