RW Science – Parents, finish your sentences
This social media campaign turned a funny parenting moment into a relatable and engaging ad, making it one of the most effective social media marketing campaigns in the hygiene category. This social media case study shows how creative storytelling can make a brand message feel authentic and shareable, resulting in widespread organic engagement.
The Challenge
Parents of toddlers can’t finish their sentences—because they’re too busy yelling, “Don’t put that in your mouth!” or “Stop touching that!” This hilarious yet universal struggle led to our aha! moment: what if we used this insight to sell SteriSmart?
The Approach
Instead of just talking about hygiene, we let the chaos of parenting do the talking through a fun, relatable campaign.
- Creative storytelling that captured how parents’ conversations get interrupted by their kids’ mischief.
- Authentic, shareable content that moms and mom influencers organically picked up(no paid collaborations!)
- A humorous yet impactful approach that made hygiene awareness feel natural, not forced.
The Results
10.8L+
impressions
Viral among moms and mom influencers. Purely organic!
Featured on top platforms like Ads of the World
Widely shared within the industry
