Signi Jewels – Brand Launch
This digital marketing case study shows how Signi Jewels made a strong entry into the market with a smart and well-timed jewellery digital marketing launch campaign. The team used social media, online ads, and a well-planned influencer marketing strategy to create buzz and attract attention. This helped build trust and excitement around the brand.
The Challenge
Signi Jewels wanted to make a big impact as the first brand to sell 18K gold jewellery with cultured diamonds at affordable prices. The challenge was to introduce the brand as premium yet budget-friendly and create strong awareness to drive interest and sales.
The Approach
The launch was divided into three phases:
- Pre-launch: Built excitement with social media (IG, FB, Twitter, Pinterest), online ads, and Times of India ads.
- Launch: Increased visibility with targeted ads and engaging content across platforms.
- Post-launch: Partnered with influencers to spread the word and build trust.
We also used email campaigns and Google Search Ads to boost website traffic.
The Results
281K+ page views
645K+ reach post-launch
50K website visits on launch day
1.2M+ impressions and 1M reach through influencers
Times of India ads: 299K+ impressions, 500+ clicks
Social media ads: 5.9M reach, 7.8M impressions, 49K clicks
Google Display Ads: 3M impressions, 11.5K clicks
Total campaign reach: 23M+
