Tata AIA – Fortune Guarantee

Tata AIA wanted to create awareness about Fortune Guarantee Plus, a plan that offers guaranteed returns and financial security for families. The challenge was to communicate this serious topic in an engaging and relatable way that would grab attention and connect with a wide audience.

To make the message fun and memorable, we drew a parallel between real-life uncertainties and bloopers influencers’ experience while filming. Just like unexpected mishaps in content creation, life too can be unpredictable, but financial security ensures you’re always prepared.

To bring this idea to life, we collaborated with popular influencer @mumbikernikhil, creating a video that blended humor and financial wisdom seamlessly. The content felt natural, relatable, and share-worthy while keeping Tata AIA’s message strong.